Top 5 Social Apps Performance in the United Kingdom, Q4 2021

In the fourth quarter of 2021, the top social apps in the United Kingdom displayed diverse trends in weekly downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides a comprehensive overview of the performance of TikTok, Facebook, Instagram, X, and Reddit.

TikTok from TikTok Pte. Ltd. experienced a notable rise in weekly revenue, starting from around $411K and peaking at approximately $913K by the end of December. Weekly downloads fluctuated, with a significant spike to 281K in the week of December 20. Active users saw a steady increase, reaching around 18.3M by mid-December before slightly dipping to 18.1M in the final week.

Facebook from Meta Platforms, Inc. maintained a consistent download rate, with a peak of 136K in the week of December 20. Revenue trends were relatively stable, hovering around $111K to $156K throughout the quarter. Active users fluctuated mildly, ending the quarter at approximately 38.7M.

Instagram showed varied weekly download numbers, peaking at 120K in late October and ending at 112K in the last week of December. Revenue remained low, with weekly figures around $2K to $3.9K. Active users hovered around 18.8M at the start and ended at approximately 18.5M.

X from X Corp. saw steady download numbers, averaging around 57K to 76K each week. Revenue was modest, with the highest weekly figure reaching $585 in mid-December. Active users remained relatively stable, ending the quarter at around 8.5M.

Reddit from reddit Inc. had weekly downloads ranging from 44K to 60K, with a peak in the final week of December. Revenue showed some fluctuation, peaking at $5.8K in the last week. Active users increased steadily, starting at 2.4M and reaching 2.5M by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.